Raw Marketers is a paid advertising agency for local service businesses nationwide. Before we spend a dollar of your money, we've already analyzed every competing ad in your niche — classified by hook type, emotional trigger, offer structure, and predicted performance.
Every campaign we launch is built on data like this.
The average small business loses $3,000–$8,000 testing ad creative before anything converts — not because Meta ads don't work, but because no one analyzed what was already working before launching.
Most agencies start from a template. "Before/after photo, free quote button, local business name." No data behind why. It might work, might not. Your budget is the experiment.
Your competitors have been running ads for months. The data on what converts in your market already exists — it's sitting in the Meta Ad Library unread. Most agencies never look at it.
Even agencies with good intentions test manually. One ad at a time. No classification system. No confidence scoring. No framework for understanding why something worked or failed.
Built with Claude AI, Make.com, and Airtable — not a dashboard we show clients, but an actual automated system that ingests, classifies, and scores competitor creative at scale.
How the first 2 seconds interrupt the scroll.
The underlying emotion the creative activates.
How the value exchange is framed to the prospect.
Where the prospect is in their buying journey.
AI-scored likelihood of conversion based on pattern match.
Depth beats breadth. The more intel we have in a niche, the better every campaign performs for every client in that niche.
Driveways, parking lots, sealcoating, repairs. We know why before/after reveals and local social proof dominate this niche and we build campaigns around proven patterns, not guesses.
High-ticket aesthetic services: injectables, laser, body contouring. The market is saturated with generic "glow up" creative. We research what's converting before we launch.
Storm damage, replacements, commercial contracts. Timing and local urgency are the levers most roofing campaigns ignore. We build seasonal systems, not spray-and-pray spend.
HVAC, plumbing, electrical, pest control, landscaping. High-frequency need, low brand loyalty. The business that shows up first at the right moment wins. Most home service ads look identical. That's our entry point.
Law firms, financial advisors, high-end remodeling, specialty contractors. The sales cycle is longer — the creative needs to build authority before it asks for anything.
Lash techs, stylists, estheticians, nail techs, MUAs. Before/after posts get accounts banned on Meta. Generic "book now" ads attract price shoppers. We build compliant process-authority content that fills calendars with recurring clients.
DTC beauty brands. UGC wins 3:1 under $80. "Repairs damage" gets your account restricted. We know the creative format threshold and the compliance rules — and we build for ROAS, not impressions.
Residential + specialty cleaning. Discount ads attract the worst clients. A bi-weekly recurring client is worth $3,900/year. An Airbnb host is worth $8,000+. We target the right one.
B2B contracts worth $3K–$15K/month. The decision-maker is a facilities manager on LinkedIn, not Facebook. The renewal window is November–December. Wrong channel + wrong timing = zero contracts.
Mobile + shop detailers. TikTok has 50B views on detailing content. Most local detailers aren't posting. We build the content system, seasonal calendar, and $49–$249/month membership model.
Ceramic coating, PPF, paint correction for exotic and collector vehicles. One Ferrari post generates 12 months of BMW and Porsche consultations. We build the halo effect — and the pre-delivery positioning that reaches collectors first.
Lawn care, design, hardscaping, seasonal maintenance contracts. Recurring service businesses with predictable seasonal cycles. We build the content and targeting that converts one-time calls into annual maintenance clients.
I built Raw Marketers around one insight: most agencies don't fail because they can't run ads — they fail because they skip the intelligence work that tells you what to run before you spend money. So I built the intelligence system first. Every campaign we launch is downstream of that.
Raw Marketers is one piece of a larger operation. I'm also a licensed Primerica financial representative working with families on life insurance, financial education, and investment planning — and an active real estate wholesaler structuring deals across multiple markets. Three disciplines. One through-line: find the system that works before you scale it.
The intelligence pipeline isn't a sales pitch — it's a system I built because I needed it. Every niche we enter, we research it first. Every client we take, we already know their market. That doesn't happen by accident.
Claude API · Make.com · Airtable — built the intelligence pipeline from scratch
Meta ads for local service businesses — data-first, no template campaigns
Active deal structuring across multiple markets — hands-on underwriting experience
Primerica · Life insurance, financial education, investment planning
We don't come with a deck. We come with a finished concept already built for your business. Tell us your niche and we'll show you what the data says.
No pitch deck. No sales call script. Just what we found in your market.
Prefer to call? (708) 539-1811
Raw Marketers is based in Chicago and works with local service businesses across the United States and internationally. If you run a local service business and want campaigns built on competitive intelligence rather than guesswork — location does not matter. The intelligence system works in any market.