For beauty products under $80, UGC beats polished creative 3-to-1 on return. For products over $80, the equation flips. We map the right creative format to your price point and run compliant ads that actually convert on Meta and TikTok.
Three consistent problems drain beauty product ad budgets before they have a chance to convert.
Running polished studio creative on a $35 product burns money. Running UGC on an $85 product looks cheap. The price tier determines the format — and most brands run the same creative across everything.
"Treats breakage." "Regrows hair." "Cures dry scalp." These are banned claim categories on Meta. Beauty product ads with this language get flagged, restricted, or rejected — and accounts get warned without understanding why.
"Will this work on MY hair/skin type?" is the number-one unasked question that blocks purchase. Ads that don't answer specificity questions lose customers to reviews, forums, and competitor brands that do.
We pull what's performing across the category before building your campaign — so we're not testing hypotheses with your budget.
Two questions — we'll show you what we'd do for your specific product and price point.
No pitch. No agency pitch deck. Just what we found in your product category.