Privacy Policy

This Privacy Policy explains how Raw Marketers ("we," "us," or "our"), operated by RaShaad Williams and based in the south suburbs of Chicago, Illinois, collects, uses, and protects your personal information when you visit rawmarketers.com or use our services.

---

1. Who We Are

Raw Marketers is a digital marketing agency that provides paid advertising, competitive intelligence analysis, and related marketing services to local service businesses, nationwide. We are operated as a sole proprietorship by RaShaad Williams, based in the south suburbs of Chicago, Illinois.

Contact for privacy questions: williamsrashaad02@gmail.com

---

2. Information We Collect

Information You Provide Directly

When you complete a form on our website, we may collect:

• Your name and business name
• Your email address
• Your phone number (if provided)
• Your business niche (e.g., roofing, med spa, home services)
• Your current monthly advertising spend range
• The primary marketing challenge you're facing
• Any other information you choose to provide in form fields or messages

If you use the Hook Strength Tester on our website, the hook text you submit is sent to Claude AI (operated by Anthropic) for classification. See the "Third Party Service Providers" section for details.

SMS Opt-In Data

If you check the SMS opt-in box on any of our forms, we collect:

• Your phone number
• The date, time, and method of your consent (form submission, page URL)
• The exact consent language shown to you at the time of opt-in

This data is retained for a minimum of 4 years as required by the Telephone Consumer Protection Act (TCPA).

Information Collected Automatically

When you visit our website, we may automatically collect:

• Your IP address and general geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website or URL
• UTM parameters from advertising links (source, campaign, content)
• Device type (desktop, mobile, tablet)

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies for analytics and advertising purposes. Specifically:

• Google Analytics (if enabled): collects anonymized data about website usage to help us understand how visitors interact with our site
• Meta Pixel / Facebook Pixel (if enabled): allows us to track conversions from Facebook and Instagram ads and build advertising audiences
• Google Tag Manager: manages the deployment of analytics and advertising tags on our site

You can disable cookies through your browser settings. Disabling cookies may affect some functionality on our site. Our site does not respond to "Do Not Track" signals at this time.

---

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiry and provide the services you requested
• Send email communications you opted into through our forms
• Send SMS messages to phone numbers that have provided explicit opt-in consent
• Provide you with a free market intelligence analysis of your niche advertising landscape
• Improve our website, tools, and services based on how you use them
• Measure the effectiveness of our advertising campaigns
• Comply with applicable laws and legal obligations
• Detect and prevent fraud or misuse of our website tools

---

4. Third-Party Service Providers

We share your information with service providers only as necessary to deliver our services. These providers are contractually required to use your data only for the purpose we provide it:

• Formspree: processes form submissions from our website contact forms
• GoHighLevel (GHL): our CRM, email marketing, and SMS platform — stores contact information and manages communication sequences
• Airtable: our internal operations database — used to organize prospect and client data
• Make.com (Integromat): our automation platform — connects our forms, CRM, and internal tools
• Anthropic (Claude AI): if you use the Hook Strength Tester on our website, the hook text you enter is processed by Claude AI for classification. Anthropic processes this data under their own privacy policy. We do not send personally identifiable information to Anthropic — only the hook text you enter in the tool.
• Google Analytics (if enabled): receives anonymized website usage data
• Meta / Facebook (if enabled): receives conversion event data through the Meta Pixel
• Stripe (if applicable): processes payments. We do not store your payment card data — Stripe handles all payment processing under their PCI-DSS-compliant systems.

We may also disclose your information to legal authorities when required by law, court order, or government regulation.

---

5. Data Retention

• Prospect data: retained for 2 years from the date of last contact, or until you request deletion
• Client data: retained for 5 years after the end of our engagement for legal, tax, and financial record purposes
• SMS opt-in records: retained for a minimum of 4 years as required by TCPA
• Email unsubscribe records: retained indefinitely to honor your opt-out
• Website analytics data: retained per the retention policies of the relevant analytics platform (Google Analytics default: 26 months)

---

6. Your Rights

Regardless of where you are located, you may exercise the following rights by contacting us at williamsrashaad02@gmail.com:

• Right to access: request a copy of the personal information we hold about you
• Right to correct: request that we correct inaccurate information
• Right to delete: request that we delete your personal information (subject to legal retention requirements)
• Right to opt out of email communications: click the unsubscribe link in any email we send you
• Right to opt out of SMS communications: reply STOP to any text message you receive from us
• Right to data portability: request a copy of your data in a machine-readable format

We will respond to verified requests within 30 days. We may need to verify your identity before processing certain requests.

---

7. California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to Know: you have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting it, and the categories of third parties with whom we share it
• Right to Delete: you have the right to request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out of Sale: Raw Marketers does not sell personal information as defined by the CCPA. You do not need to opt out because we do not engage in this practice.
• Right to Non-Discrimination: we will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge you different prices, or provide a different level of service because you exercised your rights.

To exercise your CCPA rights, contact us at williamsrashaad02@gmail.com with "CCPA Request" in the subject line. We will respond within 45 days.

---

8. Illinois Residents (BIPA)

Raw Marketers does not currently collect, capture, purchase, receive through trade, or otherwise obtain biometric identifiers or biometric information as defined by the Illinois Biometric Information Privacy Act (BIPA). If this changes, we will update this policy and implement compliant data practices before any collection occurs.

---

9. Children's Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

---

10. Security

We implement reasonable technical and organizational measures to protect your personal information, including HTTPS encryption for all data transmitted through our website. However, no method of transmission over the internet or method of electronic storage is 100% secure. See our Data Protection Policy Our Guarantee for more details.

---

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies separately.

---

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after changes are posted constitutes your acceptance of the updated policy. For material changes, we will provide additional notice where practicable.

---

13. Contact Us

For privacy questions, data requests, or to exercise your rights: